Welcome To Worldwide Limitless Sourcing
About Us
Worldwide Limitless Sourcing (WLS) is a UAE based trading powerhouse, specializing in the import and export of premium steel and metal products across the Middle East and South Asia. Positioned in Dubai’s Business Bay, we serve as a reliable partner for industries seeking certified, competitively priced, and timely steel solutions.
Our operations are built on decades of industrial knowledge and strengthened by our sister company, New Choice Maritime (Pakistan), a seasoned player in marine and steel trading since 1970. Together, we deliver sourcing agility, product excellence, and cross-border logistical efficiency.
At WLS, we go beyond product delivery. we build long-term partnerships rooted in trust, performance, and global compliance.
Our Network
We have distribution channels in UAE, Oman, Qatar, India, Pakistan, Kuwait, and KSA.
With mill partnerships and stockyards across the GCC, we ensure localized support, region-specific product availability, and seamless cross-border fulfillment
Quality Policy
At WLS, quality isn’t a checkbox; it’s a commitment!
We uphold a strict sourcing and inspection process to ensure:
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Defect-Free Deliveries
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On-Time Shipments
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Compliance with Regional & International Regulations
Our team works closely with vetted mills and logistics providers to minimize delays, reduce costs, and uphold quality at every stage of the supply chain.
Our Mission
Limitless Sourcing
for a Better Tomorrow​
Our mission is to redefine steel and metal sourcing through dependable, cost-effective, and scalable trading solutions. We empower industries by bridging procurement gaps, ensuring access to certified materials, and enabling smooth project execution.
Whether you're sourcing for infrastructure, construction, manufacturing, or marine applications. Our team delivers with precision, professionalism, and agility.
